An integrated marketing campaign

Overview
Information Security World Australia 2005 is more than just an event – it is an opportunity to take an important place in a regional, targeted, 24/7 marketing campaign. The earlier you confirm your participation, the more marketing benefits and the greater ROI you will receive.

The strategic year-round marketing campaign guarantees quality attendance. This campaign will ensure that all pertinent professionals and executives within the region are informed of the event; it’s sponsors and exhibitors. Your organisation will directly benefit from Terrapinn’s marketing expertise and regional databases.

We will use the following channels to promote Information Security World Australia 2005:

Advertisements in trade publications
Working closely with industry publications and media partners in vertical industries, extensive advertising and editorial campaigns will be strategically positioned throughout the year for maximum impact.

Direct mail
Information Security World Australia 2005 will be marketed to an extensive range of named contacts across Terrapinn’s massive vertical market databases and specific, focused external lists. In addition to this targeted direct mailing, the event will be promoted throughout the year by substantial above the line promotional, press and advertising activity, carried out across all media, and in conjunction with our network of local, regional and global media partners.

Fax and e-mail campaigns
These act as constant reminders of the event and are an ideal medium by which to announce new information, promote sponsors and profile individuals.

Telemarketing
A dedicated team of sales professionals will contact key target visitors and secure their attendance as conference delegates and exhibition visitors.

Conference brochures
A comprehensive conference programme that addresses both technology and management issues will be distributed to in excess of 40,000 senior executives.

Exhibition tickets
The free-to-attend showcase part of the event will be promoted with tens of thousands exhibition tickets that will be inserted in trade magazines as well as being sent as part of our direct mail campaigns to decision makers throughout Australia.

Public relations
A series of PR activities before, during and after the event to alert regional and international press agencies about the event.

Online marketing
The Information Security World Australia 2005 website will be continually updated throughout the campaign. The campaign will also feature a significant web banner campaign on industry portals throughout the region and the world. 
 
In summary

• We will help you GENERATE quality business leads.
• We will help you INCREASE your regional profile.
• We will help you CREATE new business opportunities.

Maximise your ROI today!
Secure your place at the industry standard event for Australian information security strategy and technology.
Call Carrie Mott, Project Director on Tel: +61 2 9005 0710 or email: carrie.mott@terrapinn.com